Working on The Franchise Player website was such a rewarding experience! I took the opportunity to enhance the copy, images, and layout, weaving a cohesive story theme throughout the site. The goal was to bring the idea of becoming a franchise player to life in a way that felt engaging and aspirational. I especially loved creating custom images to further drive home the narrative and immerse visitors in the journey. It was a pleasure to refine and elevate the site into something truly impactful and inspiring!