Since its inception, Innocence OC has been tirelessly working to exonerate the innocent and reform the criminal justice system in Orange County. Yet, their online presence needed a touch of modernity and clarity. They needed someone to launch the site within 7 days, from start to finish. Enter HEROBrand.
Elevated Brand Identity:
The initial color palette and font choices didn’t truly capture the spirit of Innocence OC. We breathed new life into their brand, ensuring it resonated with their mission.
Homepage & Copy Overhaul:
We transformed the homepage into a narrative, detailing their pivotal role and emphasizing the significance of community involvement.
Moving away from GoFundMe, we integrated a seamless donation system, ensuring supporters remain engaged on the site.
We crafted a dedicated events page, enabling supporters to effortlessly purchase tickets and stay updated on upcoming happenings.
Store Aesthetic Transformation:
The previous artwork in their store didn’t align with the dynamic evolution of the Innocence OC brand. We redid several pieces of artwork for T-shirts, stickers, etc to ensure the store’s visuals truly mirrored the brand’s momentum.